The Sun Belt Football Championship has picked up a title sponsor.
The SBC announced Thursday that Hercules Tires will serve as the title sponsor of the SBC Football Championship. The multi-year deal is one of the largest sponsorship agreements in the conference’s history.
In addition to serving as the title game sponsor, Hercules Tires will have an integrated marketing presence throughout the year.
“We’re honored to kick off the college football season by announcing our official partnership with the Sun Belt Conference,” Hercules Tires Senior VP Joshua Simpson said in a statement. “This collaboration is the perfect opportunity for Hercules to have a pivotal presence in the world of collegiate sports and a partnership that will resonate through a fanbase over 3 million in key US markets where the Hercules brand is looking to grow.”
“We are looking forward to welcoming Hercules Tires to our Sun Belt family and to building a successful future together,” SBC Commissioner Keith Gill said in a statement. “We would like to thank Van Wagner for their help in securing another valued partner.”
The 2021 Hercules Tires Sun Belt Football Championship will be held on Saturday, Dec. 4, and will air on ESPN. The kickoff time will be announced at a later date.
The game will feature the champions of the conference’s East and West Divisions and will be played at the site of the divisional winner with the best overall conference record. Last year’s game between the Louisiana Ragin’ Cajuns and Coastal Carolina Chanticleers was cancelled due to a COVID-19 issue with Coastal.