The Superdome is going to have a new sponsor and it will be Caesars, according to The Athletic’s Jeff Duncan.
According to the report, the sponsorship deal would be valued at $200 million over the next twenty years. Nothing has been signed yet, but the move would make the Superdome the first NFL venue to be sponsored by a sports gambling outfit. Caesars also owns Harrah’s New Orleans location, which in 2018 became the official casino partner of the Saints and Pelicans.
Mercedes-Benz inked a ten-year contract for the Superdome rights back in 2011 that was said to be worth $50 to $60 million at the time, but that agreement is set to expire in July after the German automobile manufacturer purchased a 27-year sponsorship of the new Atlanta Falcons stadium at $12 million per year. That agreement included prominent signage throughout the Superdome and the company’s logo emblazoned on the exterior roof.